...something new is always special. Starting a personal blog for the 1st time is a very special challenge. But life is about challenges. And this blog will be primarily about my (professional) life. After more than 20 years in the communication business -both client and agency side - I am still as curious as on my 1st day. So it is this curiosity that finally drove me to start this blog. As my personal challenge to share my thoughts, ideas, opinions, findings about brands and communication with a broader audience.